TomTom WORKPlan your day the easy way

TomTom WORK, a division of the industry leading TomTom NV, is a provider of tracking and tracing solutions for fleet management combined with navigation and communication products and services to the business to business market.

In August 2005, TomTom NV announced the acquisition of datafactory AG. datafactory provides a web based service for vehicle and personal localization, fleet management, planning and reporting. The company that originated in Leipzig, is a leading player in offering so-called 'track & trace' products and services. Growing convergence between tracking & tracing and navigation solutions, supports this acquisition. The proprietary and scalable web application 'WEBFLEET' of datafactory integrated with the powerful navigation products and services from TomTom combines the best of both worlds.

datafactory's customers come from a wide variety of markets, such as transport, logistics, traffic, service and trade. With the online service, customers can monitor their fleets' movements in real-time, and communicate with individual drivers on orders, last minute changes in schedules or other urgent messages. Tailor-made reporting on business activities of fleets or individual cars is also available with one click.

TomTom WORK (www.tomtomwork.com) offers a connected navigation solution that combines plug and play tracking & tracing technology, with smart navigation and communication tools. It helps to improve the management (and control) of vehicles and day to day planning. With this, TomTom WORKS' business activities will be rolled out throughout Europe, focusing on all professional multi car users, which make TomTom WORK suitable for pretty well any size or type of businesses.

TomTom expects that this market has just started to develop. Traditionally, these types of applications have found their way to large international truck and logistics markets. But with a growing demand from companies to improve their efficiency and optimize the allocation of recourses, service companies with field operations have also started to use track & trace solutions. With a plug and play product offering fitted to the needs of these different markets, TomTom WORK will be able to claim their share in the business-to-business segment.